Brand
Guidelines
Brand
Guidelines
Logos
Logos
The Parallel logo features a modern and sophisticated design composed of a circular emblem paired with a timeless serif wordmark. The circular graphic consists of meticulously arranged horizontal lines, progressively varying in thickness to create an optical effect that conveys depth, dynamism, and movement. This striking visual symbolizes precision, innovation, and the seamless integration of parallel concepts or ideas coming together harmoniously.
The Parallel logo features a modern and sophisticated design composed of a circular emblem paired with a timeless serif wordmark. The circular graphic consists of meticulously arranged horizontal lines, progressively varying in thickness to create an optical effect that conveys depth, dynamism, and movement. This striking visual symbolizes precision, innovation, and the seamless integration of parallel concepts or ideas coming together harmoniously.
Vertical
Vertical
Symbol
Symbol
Horizontal
Horizontal
PRL
sPRL
PRL
sPRL
USDp
sUSDp
USDp
sUSDp
EURp
sEURp
EURp
sEURp
ETHp
sETHp
ETHp
sETHp
BTCp
sBTCp
BTCp
sBTCp
Colors
Colors
The Parallel color palette gracefully balances vibrant energy with timeless sophistication. Purple Heart radiates creativity and ambition, adding a luxurious touch and visual dynamism. Retro White gently introduces warmth and clarity, offering subtle elegance and a comforting contrast. Finally, Blue Charcoal anchors the palette with its refined, trustworthy presence, effortlessly conveying professionalism and reliability. Together, these colors blend harmoniously to embody a confident, modern aesthetic.
The Parallel color palette gracefully balances vibrant energy with timeless sophistication. Purple Heart radiates creativity and ambition, adding a luxurious touch and visual dynamism. Retro White gently introduces warmth and clarity, offering subtle elegance and a comforting contrast. Finally, Blue Charcoal anchors the palette with its refined, trustworthy presence, effortlessly conveying professionalism and reliability. Together, these colors blend harmoniously to embody a confident, modern aesthetic.
Purple Heart
500
#7B70E4
600
#6B55D6
700
#5942B8
800
#4B3B98
900
#413181
950
#271F47
Retro White
100
#f7f2e9
Blue Charcoal
200
#607990
600
#101F2D
700
#0D1A26
800
#0C1722
900
#0A131C
950
#070D13
Typography
Typography
Parallel uses PP Editorial New as its main typeface, bringing elegance and a strong editorial feel through its ultra-light and italic styles. For labels and functional text, Inter Tight ensures clarity and modernity with a clean, accessible design. Together, they create a refined yet contemporary typographic voice.
Parallel uses PP Editorial New as its main typeface, bringing elegance and a strong editorial feel through its ultra-light and italic styles. For labels and functional text, Inter Tight ensures clarity and modernity with a clean, accessible design. Together, they create a refined yet contemporary typographic voice.
Main font
PP Editorial New
PP Editorial New
Ultra Light
Ultra Light Italic
Labels
Inter Tight
Regular
Illustrations
Illustrations
These illustrations celebrate imagination, exploration, and inner clarity. Set in dreamlike landscapes above the clouds, each scene features a lone figure facing gateways, planets, or vast horizons—symbols of possibility, growth, and elevated thinking. With their surreal beauty and luminous palettes, they embody a brand spirit that is visionary, bold, and deeply connected to wonder.
These illustrations celebrate imagination, exploration, and inner clarity. Set in dreamlike landscapes above the clouds, each scene features a lone figure facing gateways, planets, or vast horizons—symbols of possibility, growth, and elevated thinking. With their surreal beauty and luminous palettes, they embody a brand spirit that is visionary, bold, and deeply connected to wonder.
Icons
Icons
These icons capture Parallel’s core principles with clarity and elegance. Infinity reflects limitless potential, Stability suggests steady growth, Solvency conveys strength and structure, and Sustainability symbolizes balance and renewal. Together, they embody a vision that is reliable, resilient, and future-focused.
These icons capture Parallel’s core principles with clarity and elegance. Infinity reflects limitless potential, Stability suggests steady growth, Solvency conveys strength and structure, and Sustainability symbolizes balance and renewal. Together, they embody a vision that is reliable, resilient, and future-focused.
Infinite
Stability
Solvency
Sustainable
Wallpapers
Wallpapers
Download our wallpapers to personalize your computer or devices with Parallel’s distinctive visual world.
Download our wallpapers to personalize your computer or devices with Parallel’s distinctive visual world.
Desktop
3 models
Mobile
3 models
Templates
Templates
Parallel’s social media templates combine bold visuals and elegant typography to deliver clear, impactful messaging. Designed for consistency and recognition, they feature surreal landscapes, strong framing, and flexible layouts that adapt to different content types while staying true to the brand’s visual identity.
Parallel’s social media templates combine bold visuals and elegant typography to deliver clear, impactful messaging. Designed for consistency and recognition, they feature surreal landscapes, strong framing, and flexible layouts that adapt to different content types while staying true to the brand’s visual identity.
Enter the Parallel